look da lavoro
In Italy people work 220 days a year on average, which shows how important it is to organise a wardrobe suited to our work.
With the pandemic, many employees and freelancers started working from home, and many habits were affected by this new way of working: video conferences, platform-based work, online training and the digitalisation of business processes have also changed the way workers dress.
The historical context has accelerated some trends already under way, and “less is more” is certainly an interesting and positive trend to follow.
Unable to shop in stores and not needing to go out, many people rediscovered their wardrobe, realising they owned plenty of clothes and could live without constantly buying. In 2020, fashion sales in Europe fell by about 20% compared with 2019 and, although the market is fortunately recovering, the idea of buying less and better is shared by many.
During professional image journeys I explain to my clients the importance of starting from their own wardrobe and the usefulness of creating a capsule wardrobe dedicated to work.
The capsule wardrobe lets you use fewer clothes to create different outfits and understand your real buying needs.
Starting from coaching, followed by colour analysis, the study of shapes and identifying personal style, the wardrobe is built to measure. Every mix-and-match outfit reflects not only the wearer's physical characteristics but also their identity.
Precisely because of the time we spend working, it's essential to be able to express ourselves at work too. Not feeling at ease or not being able to express yourself would mean erasing part of our life.
Working on your professional image is essential for entrepreneurs who, used to working on their business's branding, need to align their own image and that of their employees with the company itself. Every worker could gain tangible benefits from an image journey, through an awareness of the real self and the ideal self and the understanding that image is a fundamental part of non-verbal language.
There are more or less explicit codes at work and it's right to know them, as well as knowing how to adapt to the environment, your role and the way you appear (online or in person).
It's also essential to choose clothes and accessories that reflect what we want to communicate: someone with a messy appearance wouldn't be credible claiming to be tidy and precise in a job interview…
Image affects the opinion of those who look at us and, when it comes to professional image, I explain that attention to detail can truly make a difference both to the goals to reach and to the results!
Caroline G.
