Communication, image and behaviour in one single method.
The C(h)IC® Method is an integrated approach that brings together the visual, communicative and behavioural dimensions, to guide individuals, professionals and organisations in building an image consistent with their identity and their goals.
Image is a communication system.
The C(h)IC® Method grew out of experience in image consulting and communication.
Observing people and professional contexts showed that perception is not determined by appearance alone, but by all the signals a person sends through image, language, presence and behaviour.
Image is therefore seen as a complex communication system. The C(h)IC® Method was born from this vision.
The C(h)IC® name
The name combines an evocative element with a methodological meaning. The spelling recalls the French word chic, associated with elegance, harmony and the ability to express one's identity through style. Within the method it takes on a proprietary meaning: the brackets around the letter “h” are a distinctive graphic choice that keeps the reference to the word “chic” while incorporating the model's acronym.
It includes every element through which a person expresses their identity: verbal language, paraverbal language, non-verbal communication, presence, relationships.
It answers the question: what do I want to convey?
It is the person's visual language: colours, shapes, style, proportions, details, grooming.
It answers the question: how do I want to be perceived?
It is the way we make our identity tangible: attitude, posture, presence, relationships, etiquette, professionalism.
It answers the question: how do I show what I stand for?
“Making the identity of a person or an organisation visible through a consistent, authentic and conscious presence.”
Every person has a unique identity. The role of image is to make that identity readable and consistent through what we show, what we say and the way we act.
Four phases, from awareness of the present to the desired direction.
Goal: understand what your image communicates today.
- Personal identity
- Values
- Role
- Self-perception and external perception
- Current image
- Communication style
- Behaviour
Goal: define who you want to communicate through your image.
- Personal goals
- Professional goals
- Desired message
- Role to represent
Tools are chosen according to the person and their goals.
- Colour analysis
- Style
- Face analysis
- Proportion study
- Wardrobe
- Communication
- Behaviour
It turns the strategy into a visual direction: a guide for keeping future choices consistent.
- Keywords
- Mood
- Visual references
- Colours
- Style
- Distinctive elements
Who it is for.
Individuals
To enhance identity, confidence and authenticity.
C(h)IC® Journey →Professionals and business owners
To build a presence consistent with your role and professional goals.
Image-Pro →Companies
To develop a professional image, communication and a culture of presence.
In-Linea →The applications of the method.
The C(h)IC® trademark identifies the methodological system. Its applications may include:
C(h)IC® Method
The complete model.
C(h)IC® Journey
The application of the method to a person or an organisation.
C(h)IC® Vision
The tool for defining visual identity.
C(h)IC® Activation
The follow-up support after the strategy has been defined.
The ethical principles of the method.
Those who apply the C(h)IC® Method commit to:
Let's talk about your image.
A free introductory call, to understand where to start and which journey makes sense for you.