You walk into the office of an established professional: elegant furniture, a name built over years of work. Then the person who greets you is wearing a T-shirt with a jokey print and answers you in a hurry. The T-shirt is fine, but in that context it tells a different story.
Many companies have invested in their logo, their website, their premises. Yet their truest image is the people who represent them every day: how they present themselves, how they speak, how they behave. That is where credibility is built, or lost.
