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Caroline Georganidis, image consultant

Every shot says something about your brand.

Brand Shooting: I support companies and professionals before and during photo shoots, so that people, outfits and attitudes tell the story of the brand's identity.

Photos are the first handshake.

Website, social profiles, presentations, catalogues: today the first encounter with a company almost always happens through an image.

Companies invest in photographers and locations, but people often arrive on set with no direction: clothes chosen at the last minute, colours far from the brand, poses that look little like the people in them.

The result is photos that are beautiful but silent, or barely consistent with what the company wants to communicate.

Moodboard to prepare a photo shoot

Before, during and after the shoot.

I
Vision and moodboard
Before

Keywords, mood and visual references, starting from the brand's identity.

  • Brand colour palette
  • References
  • Shot list
II
Styling
Before

Outfits and accessories for each person, consistent with role, physique and brand.

  • Fittings
  • Colours and shapes
  • Accessories
III
On set
During

Posture, expression and gestures, attention to detail and dialogue with the photographer.

  • Hair and make-up
  • Creases and accessories
  • Pose direction
IV
Selection
After

Choosing the shots most consistent with the Vision and the intended use.

  • Website and social media
  • Print
  • Presentations
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Let's talk about your image.

A free introductory call, to understand where to start and which journey makes sense for you.