The fragrance of your brand.
Brand & Fragrance is choosing a brand fragrance in line with the values and goals of the company, team or shop.
A brand is also recognised by its scent.
Brand & Fragrance is the business version of Fragrance Style: instead of starting from a person's style, it starts from the brand's values and goals.
The chosen fragrance becomes part of the company's identity, consistent with what the brand, the team or the shop wants to communicate.
A pleasant scent in a shop improves how customers rate the store and its products, and their intention to come back.
Source: Spangenberg, Crowley and Henderson, Journal of Marketing (1996)Memories triggered by a smell are more emotional than those evoked by an image or a sound: fragrance goes straight to the emotions.
Source: Rachel Herz, Brown UniversityWho it is for.
Companies
A fragrance consistent with the brand's values and goals.
Team
One more element for a recognisable and consistent team.
Shops
The fragrance that welcomes customers and tells the brand's story.
Image-Pro
Included in the tailored programme for professionals and business owners.
Image-Pro →Let's talk about your company.
A free introductory call, to understand where to start and which journey makes sense for you.