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Working on the image of many professionals, I realised there was a growing awareness of the need to communicate well through one's physical image, but that online presence was often underestimated.
While we used to use computers and phones almost only for work, today, with social media, we expose ourselves in our free time too, and our image circulates and leaves traces of us on the web.
You just need to search your name on Google to see a series of information and images appear, data available to everyone and above all to anyone looking for information about us.
People who might hire us, potential clients, competitors… form an idea of us even before meeting us.
Precisely because we know our image communicates, it would be essential to look after our online image too.
Where to start
To create an effective visual e-reputation, it's important to act in several stages.
First of all, start by highlighting the elements we'd like to remove or change and then focus on what we want to communicate and show about ourselves.
In the first phase we'll check whether some public images could in some way harm our reputation or contradict who we are today.
It will then be essential to analyse the communication goals and relate them to your identity, physical characteristics and tastes.
For each channel you should ask yourself:
What is your goal? : do you want to look your best, appear elegant, convey dynamism, show seriousness…
But to create effective Personal Branding it will be essential to include personal aspects too:
How would you describe yourself? What are your tastes…
Get aligned
Once we've understood what we want to communicate, we'll need to:
– understand and know the tools to do it
– and act by changing or creating images for the purpose.
For these last two stages it may be essential to get help from an Image and Communication Consultant: the professional will design one or more images for the channels where your public image is most exposed and give the client precise advice on communicating across the different pages.
Depending on the audience of each social network, the images may differ, but it will be important to create a common thread so as to leave little or nothing to interpretation.
Being consistent doesn't mean you can't fully live the different roles in your life, but finding a common trait that represents and distinguishes us.
If, for example, I wanted to convey authenticity, a heavily retouched photo wouldn't be consistent. Or, if I wanted to communicate precision, showing up in a badly ironed outfit or with messy hair wouldn't be ideal.
In my professional image consulting journey I've included, alongside the image assessment, an analysis of online image, precisely because I firmly believe in planning an overall image strategy.
C.G
info@cgimagine.it
